Have a look at the previous blog which talks about how a community is made when a lot of people unconsciously go to a community.
Unconscious community
With the ecosystem added, when people engage other people want to as well because fear of missing out on something.
It is similar to a market stall as when there are people browsing, other people want to go over to the market stall to have a browse as it is an illusion of something special in the stall.
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