You know how people design and make their own business. They probably do it for their own personal environment which strengthens their own brand or their own world come to life.
So as a customer or someone who walks in the business or store, we can feel the personality of the environment which can make us positive or negative depending on our personality (Will talk about this more later in my blogs).
But, yes… The person who created their own world into a business is bringing it to life in the physical world.

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